With years of experience working in the pharmaceutical industry, we know all to well of the pitfalls that customers would experience when shopping in the beauty department. Whether it was dissatisfaction with the quality of expensive brands, harsh chemical formulations or wanting to support the local market, customers were often left with limited options and a lack of knowledge in distinguishing between quality products.

Which is why we developed VonBlü. We created a brand that is 100% transparent with it’s customers, providing a quality lipstick using an all natural formulation at an affordable price - all whilst being manufactured locally in Australia. Not only are we conscious of producing lipsticks that are free from any nasty chemicals but we are also aware of the HUGE carbon footprint the beauty industry has, and so we also ensure that our lipsticks are animal cruelty free and vegan friendly.

Inspired by the lack of options and disregard for the environment and harsh chemicals within the beauty industry,  we wanted to name our brand after our fight for quality, natural and transparent cosmetics in the industry. And so, we looked to history, to Gebhard Leberecht von Blücher’s, best known for his defeat of Emperor Napoleon at the battle of Waterloo in 1815.

Join us on our journey and help us conquer our battle on expensive, imported cosmetics that contain harsh chemicals. Shop natural, shop local.